TF Logo Size
88mm
In talking with Scott about where we came up with the 88mm overall width, we finally figured out that the origin of that particular layout was from a file that we have in place for Spencer Flores. We have done a few orders with multiple logos, the mother ship being on foreground and the ancillary/sister companies on the sleeves. So it makes sense that it seems small, in that it was developed to fit onto a sleeve.
100mm
This size represents the industry standard for left chest logo sizing...sort of. Generally speaking, there is a benchmark for a left chest logo size and that is not to exceed 4" in width (embroidery is specified in metric...so everything is spoken in millimeters here). That's not a hard and fast rule, necessarily, but it's a jumping off point. Logos these days are articulated in so many ways, but in general, it is not flattering to exceed that 100mm (4") mark. Some are better smaller than that (this would be the case when a logo is particularly tall). The best way that I can illustrate size for you (H x W) is to suggest that you make a black square on your word processor and print it out. Make a 4" x 4" square, print it, tape it to the left chest are of whatever you're wearing and you'll see exactly what I'm talking about. It's HUGE.
Standard logo sizing also dictates, to some extent, the size of the fixtures that are available. An apparel must first go onto a fixture, and then on to the machine, in order to be embroidered. Just as CNC and other machining operations require fixturing, so do items that are intended for embroidery.
110mm
This size is illustrated on the printout for the mere purpose of offering you a mid-point between the "standard" 100mm size and the original size of the TFab Logo (as you have been getting it). It was plugged in here for the purpose of illustration only.
125mm
And finally! The full on 125mm version of the logo. This is what you'd get if you combined the existing logo, added the TF to the front, and kept both elements in the proportions designated by whomever developed the logo. It's insanely huge. It would be unflattering in most apparel-related applications and would not even fit on smaller garment items (imagine a Ladies XS or Small...there's not that much room for a logo). But for the sake of seeing what it would look like, the printout offers you exact size. It would also not fit into standard fixturing for embroidery.
A word about the "Taking Flight" line at the top of the logo and a few random thoughts:
Final Thoughts:
At the end of the day, it's your logo, your image and your decision how you choose to present the logo. We will do whatever you want us to do with it. However, there are some things that are impossible to do and no amount of effort in the world will help.
I can only offer you my expertise and my opinion based on that expertise and based on my experience. I'm happy to provide additional consultation, sew-outs and thoughts as you move through the decision-making process.
My best suggestion, however, is that we suggest sending the logo back up the tree (to the original ad-graph person who designed it) and ask them to rejigger the components to speak to all uses (print, embroider, etching, etc) so it's smooth sailing from here on out. That's actually their role.
If a revision is not possible, then we'll have to make some decisions on how it will always represent on apparel items from here on out. vh
In talking with Scott about where we came up with the 88mm overall width, we finally figured out that the origin of that particular layout was from a file that we have in place for Spencer Flores. We have done a few orders with multiple logos, the mother ship being on foreground and the ancillary/sister companies on the sleeves. So it makes sense that it seems small, in that it was developed to fit onto a sleeve.
100mm
This size represents the industry standard for left chest logo sizing...sort of. Generally speaking, there is a benchmark for a left chest logo size and that is not to exceed 4" in width (embroidery is specified in metric...so everything is spoken in millimeters here). That's not a hard and fast rule, necessarily, but it's a jumping off point. Logos these days are articulated in so many ways, but in general, it is not flattering to exceed that 100mm (4") mark. Some are better smaller than that (this would be the case when a logo is particularly tall). The best way that I can illustrate size for you (H x W) is to suggest that you make a black square on your word processor and print it out. Make a 4" x 4" square, print it, tape it to the left chest are of whatever you're wearing and you'll see exactly what I'm talking about. It's HUGE.
Standard logo sizing also dictates, to some extent, the size of the fixtures that are available. An apparel must first go onto a fixture, and then on to the machine, in order to be embroidered. Just as CNC and other machining operations require fixturing, so do items that are intended for embroidery.
110mm
This size is illustrated on the printout for the mere purpose of offering you a mid-point between the "standard" 100mm size and the original size of the TFab Logo (as you have been getting it). It was plugged in here for the purpose of illustration only.
125mm
And finally! The full on 125mm version of the logo. This is what you'd get if you combined the existing logo, added the TF to the front, and kept both elements in the proportions designated by whomever developed the logo. It's insanely huge. It would be unflattering in most apparel-related applications and would not even fit on smaller garment items (imagine a Ladies XS or Small...there's not that much room for a logo). But for the sake of seeing what it would look like, the printout offers you exact size. It would also not fit into standard fixturing for embroidery.
A word about the "Taking Flight" line at the top of the logo and a few random thoughts:
- When they setout to design a new logo, Ad Graph people do not always take into account the spectrum of uses for the logos that they are designing. This is the case with the Novathane logo, for example, in that it's chock full of colors (PMS colors) and is not economical to reproduce in print, and it is undesirable to reproduce in embroidery because it requires that the embroidery technician rethread the machine (4-6 heads x multiple colors takes a lot of setup time, which equals cost). Printing on cups and shirts and other related items is no less costly. (I realize that this example does not pertain to you, but is the perfect illustration of the dynamic). In essence, it happens sometimes that graphic designers create logos are not 'user-friendly' as they make their way through the pipeline of people and processes.
- There is a rule of thumb in the embroidery industry. If you can't write it legibly with a crayon, then you cannot stitch it without it looking like a rats nest...or worse. Imagine the width of a piece of thread. Then the width of a sewn embroidery column of thread. Embroidery is a process of creating "columns" and "fills" which eventually take the shape of the logo or lettering. Small lettering is a nightmare in embroidery because sometimes the lettering is only as wide as single strand of thread. Small lettering also works best on a flat finished fabric (soft shell, performance, etc). In the case of fleece and other lofty fabrics, it's impossible to do because the stitches just sink into the fabric. Suffice it to say..."small lettering" is not our friend.
- The Taking Flight line presents a particular branding challenge. To maintain the branding/image standard, this line of text must be presented in direct proportion to the rest of the logo/lettering, but when we size the rest of the logo to fit apparel and embroidery standards, Taking Flight is just too small to work.
Final Thoughts:
At the end of the day, it's your logo, your image and your decision how you choose to present the logo. We will do whatever you want us to do with it. However, there are some things that are impossible to do and no amount of effort in the world will help.
I can only offer you my expertise and my opinion based on that expertise and based on my experience. I'm happy to provide additional consultation, sew-outs and thoughts as you move through the decision-making process.
My best suggestion, however, is that we suggest sending the logo back up the tree (to the original ad-graph person who designed it) and ask them to rejigger the components to speak to all uses (print, embroider, etching, etc) so it's smooth sailing from here on out. That's actually their role.
If a revision is not possible, then we'll have to make some decisions on how it will always represent on apparel items from here on out. vh
| tfab_logo_size_printout.pdf |